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The New Normal: Supplement Industry Growth Outpaces Pre-Pandemic Projections
Supplement Market Rebounds with 4.4% Growth
August 2022: Finance Issue
August 2022: Finance Issue

August 2022: Finance Issue


Last month, we explored how the challenging economy and changing consumer attitudes are impacting sales channels. This issue continues the discussion of inflation's impact on the dietary supplement industry with our lead story 'Inflation Takes Its Toll'. Check the July Sales Channel issue for the companion article, “Trading Places.”

In this issue, we learn how closely investors are eying which companies will survive and how they will survive. We learn how much more important fiscal discipline is now than it was just a few years ago. We learn how the valuations have come down to earth and how the dream of a glorious exit matters not to investors when profit isn’t with reach or at least a path to profit isn’t clearly staked out.

Issue Features

Data Charts

See which data charts are included in this issue, from NBJ's proprietary model to unique combinations of secondary sources.

  • 12-month percentage change, Consumer Price Index, selected categories, June 2022
    Source: U.S. Bureau of Labor Statistics
  • Current supplement industry sales and growth, 2017-2025e
  • Historic supplement industry sales and growth, 2007-2015
  • Nutrition and health and wellness industry financing transactions, key segments: 2015-2022
    Source: Nutrition Capital Network Transaction Database
  • $272.14 Billion Natural and Organic Products Industry by Product Category, 2021
  • Hemp CBD Sales and Growth, 2017-2025e
  • WVC H&W Index - Historical Stock Performance
    Source: Wellbest Capital's Health and Wellness Public Company Index H1 2022, 1/1/2022 to 6/30/2022

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