Skip to content
What follows 14.5% growth? The Supplement Business Report has the answers.
The 2021 Supplement Business Report is a must-read!

April 2019: Market Overview


NBJ Takeaways:

  • Herbs and botanicals were already a strong category, but soaring sales of CBD didn’t hurt
  • Multivitamins and vitamin C appear to have benefitted from last year’s historically bad flu season
  • Calcium continues to struggle, and magnesium continues to grow
  • Prebiotics have gone meteoric while probiotics show maturity