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The New Normal: Supplement Industry Growth Outpaces Pre-Pandemic Projections
Supplement Market Rebounds with 4.4% Growth
April 2024: Supply Chain Issue
April 2024: Supply Chain Issue

April 2024: Supply Chain Issue


In this Supply Chain issue, NBJ delves into the intricacies and challenges facing the supplement industry's supply chain. Through insightful analysis and reflective commentary, this issue aims to provide readers with a comprehensive understanding of the current landscape and potential future implications.

  1. Exploring Supply and Demand Dynamics: The issue examines "The Great Overstock," shedding light on the complexities of inventory management and the critical balance between supply and demand.

  2. Navigating Global Challenges: From geopolitical tensions to conflicts affecting shipping routes, such as those in Ukraine and the Middle East, the issue addresses how external factors disrupt the supply chain.

  3. Synbio Debates and Consumer Awareness: The conversation extends to the evolving discourse around synthetic biology (synbio) and its implications for supplement ingredients. As consumer awareness grows, the industry must confront questions about labeling transparency and framing discussions effectively to address emerging concerns.

  4. Sustainability and Collective Action: Amidst growing concerns about sustainability, the issue explores the industry's efforts—or lack thereof—towards collective action. 

  5. Reflecting on Past Trends: Drawing parallels with historical trends, the issue revisits past phenomena, such as the CBD boom, and reflects on lessons learned. 

  6. China's Role and Alternative Perspectives: Discussions around the supply chain inevitably lead to considerations of China's dominance in manufacturing.

The Supply Chain Issue combines retrospective analysis, forward-looking insights, and thought-provoking commentary to provide readers with a holistic perspective on the challenges and opportunities shaping the supplement industry's supply chain dynamics.

Issue Features

Data Charts

See which data charts are included in this issue, from NBJ's proprietary model and reputable secondary sources.

  • Eastern Europe and Russia supplement sales and growth, 2018-2026e
  • Supplement industry sales and growth, current vs. pre-COVID, 2018-2024e
  • Fish/animal oil sales and growth, 2019-2027e
  • Plant oil sales and growth, 2019-2027e
  • Product certifications NOFB consumers are seeking
  • Sentiments towards sustainability
  • Herb and botanical sales and growth, 2019-2027e
  • WVC H&W Index - Historical Stock Performance

What's the difference between an NBJ Issue and a Report?

NBJ Issues are monthly publications that cover industry-specific topics in a magazine-like format that is brief and actionable. Backed with proprietary NBJ data, NBJ Issues feature articles by NBJ editors and other industry authors, providing insights and commentary to keep you up to date on pressing matters.

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