Issues

LETTER FROM NBJ: THE PERSPECTIVE OF PRIVILEGE We often hear about the advantage, militarily and figuratively, of the “the higher ground,” but the v...

Last month, we explored how the challenging economy and changing consumer attitudes are impacting sales channels. This issue continues the discussi...

After the 2020 revolution in channel shifts, 2022 is time to build long-term strategies and  partnerships. Supplements have appeared recession proo...

Reading the 2021 sales numbers for the condition-specific supplements markets is almost like reading the headlines, or at least connecting the dots...

The pandemic’s persistence boosted 2021 supplements growth beyond early projections. We now estimate 7.4% growth for supplements in 2021, bringing ...

The combined active lifestyle and weight management categories in supplements rebounded from 4.3% growth in 2020 to 20.6% growth in 2021 by NBJ est...

Entering the third year of the COVID pandemic, connection has become an all-too precious commodity. Battered by a blur of remote work, we cling to ...

Digital tools made it possible for the supplement industry to meet the needs of consumers when they had few places to turn, and now those tools loo...

The global supply chain has never been as relevant as it is now, and this issue examines the changing supply chain problems, and how these issues a...

Features: Don’t talk about vaccines - Supplement brands wary to wade into the fray, for two big reasons TikTok isn’t going anywhere - How brands...

Features: The precedent of peril - With the COVID pandemic well into its second year, the supplement industry has gotten used to adapting and as ...

Features The big challenges of being big - As the supplement industry grows, younger generations question the values of big business Value brand...

Features: The Rise of Nestlé and Unilever - Two giants consolidate in supplements, larger cast of characters waits in the wings Investing in the...

Features: Learning from history, while it’s happening - Growth in condition-specific supplements during pandemic boom could provide lessons for s...

Features: Supplements’ time to shine - Market sees 14.5% sales growth and $55.7 billion in sales for 2020 Machines making medicine - Companies u...

Features: Changing focus in a year of change - NBJ moves from “sports nutrition” to “active nutrition” Supplementing at-home fitness - Market le...

NBJ's first Guest Editor Issue brings together leading voices in the industry to answer the question: What is the most important story we should be...