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Fueling Performance, Shaping Wellness: The Latest Trends in Sports Nutrition & Weight Management
The latest data: Sports Nutrition & Weight Management
February 2024: Tech Issue - Risk and Responsibility
February 2024: Tech Issue - Risk and Responsibility

February 2024: Tech Issue - Risk and Responsibility


The supplement industry’s relationship with technology is complex. From formulation techniques to AI, the adoption of new technologies may forever reshape an industry that originated as a 'natural' alternative to tech-driven pharmaceuticals. In this issue you'll find experts sharing the insights on various different types of emergent tech.

We may have reached a point where technology poses questions that come close to the heart of the supplement industry’s identity. The challenges posed by synthetic biology (see “Stealth science,” page 33) have long been discussed, but the idea that artificial intelligence could soon be formulating products might take supplements as far from that herbalist in the cottage as the industry will ever tread (see “Formulating the future,” page 1).

NBJ has highlighted the potential of AI ingredient discovery with awards for both Nuritas and Brightseed Bioactives (see “Right-sizing AI,” page 25), but formulation feels like a different proposition. Removing humans from the product development equation might also remove any remaining pretense of “natural.” It would certainly be difficult to squeeze an AI formulation into any definition of “traditional medicine.”

Issue Features

Data Charts

See which data charts are included in this issue, from NBJ's proprietary model and reputable secondary sources.

  • Artificial intelligence (AI) in global healthcare market
  • Healthy aging supplement sales and growth, 2018-2026e
  • Top 6 healthy aging supplement ingredients by market share, 2022
  • Practitioner satisfaction with virtual visits
  • Practitioner usage of at-home testing kits
  • Product attributes important to women
  • Retail channel growth vs. Total supplement industry growth, 2018-2026e
  • In 2022 “precision fermentation" saw 364% growth in total mentions on social and mass media
  • WVC H&W Index - Historical Stock Performance

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