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Why has the Sports Nutrition market grown beyond athletes? Does the surge in hydration/energy drink sales have long-lasting staying power?  Answer ...

One of NBJ’s most looked forward to times of the year is the release of our annual Supplement Business Report and the launch for the 2023 update is...

With 160 data charts exploring every aspect of the industry, the 2024 Supplement Business Report leaves no stone unturned to capture the complexity...

The 2025 Supplement Business Report is your go-to resource for navigating an industry in flux—backed by 179 exclusive data charts, 33 in-depth comp...

As the popularity of GLP-1 drugs like Ozempic continues to skyrocket, it’s more important than ever for supplement companies to understand how th...

Understanding consumers and their ever-changing buying patterns can be a difficult process to navigate - that’s where we come in. NEXT and NBJ work...

Discover what trends have staying-power, where the innovation is, and how your competition is positioning themselves with the 2024 Trends & Inn...

Smart brands are wondering: What motivates eaters in 2022? What key nutritional categories and habits are consumers gravitating toward (or avoiding...

How do women’s attitudes towards health/nutrition vary from generation to generation? What are the motivations behind women’s buying behavior? This...