When it comes to a brand’s sustainability story, consumers want real talk—transparent, detailed information about what a brand is doing to protect against planetary threats, from climate change to deforestation to biodiversity loss.

NEXT built the Sustainability Marketing report that focuses on marketing challenges and opportunities around CPG brands’ sustainability efforts. This special report dives into best practices compiled from interviews with industry experts. Different generations gather their information in a multitude of ways and though the numbers of consumers gathering their information from social media continues to grow, Gen X and boomer's still learn more about brands at the grocery store.

Understanding consumers and their ever-changing buying patterns can be a difficult process to navigate - that’s where we come in. NEXT and NBJ worked together to build the Trends & Innovation report that features unique data and analysis that quantify the hard-to-quantify inputs. Throughout this report you’ll be provided with predictive insights in the natural products industry to help you build a more resilient brand.

Explore 35 trends that have been identified and analyzed through a trend-ranking model synthesizing three major inputs which combine:
-Consumer attitudes
-Consumer behaviors
-Innovation activity seen at Natural Products Expo West.

Smart brands are wondering: What motivates eaters in 2022? What key nutritional categories and habits are consumers gravitating toward (or avoiding)? How does this differ by gender and generation and how has it changed over recent years?

The all new Ways of Eating Report, a research partnership between NBJ and NEXT Data & Insights, is here to answer these questions and more. To do so, we performed a robust survey of more than 2,500 US residents (nationally representative across key demographics) to find out the beliefs and behaviors behind why we eat what we eat… and when we do it. We look at nutrients, dietary regimens and lifestyle components for what people do to stay healthy, and we compare key data points to a similar survey performed in 2013 to see how these drivers have change over the last decade.