Products

Are you ready to dive into the fascinating world of mushrooms? The Mushroom Market Report is your comprehensive guide, shedding light on the growi...

What does personal care look like during a pandemic - and how can your business adapt to meet the needs of the new personal care consumer? In 2020,...

Personalized Nutrition is no longer just a category of disruptors wavering between industry takeover and fad status. It's established enough to h...

How has the practitioner channel shifted over the past few years? What metrics do practitioners use to prescribe supplements to patients? Answer th...

The practitioner sales channel - that is, supplements sold by healthcare practitioners and health clubs - accounts for almost 10% of annual supplem...

Back for the first time since pre-covid, the 2023 Sales Channel Report goes beyond supplements, covering the entire natural products industry.  In...

Consumers are taking charge of their sexual wellness like never before, and this report has the data and insights to ensure your brand meets the de...

The current economic climate is challenging as inflation precedes a likely recession. The most frequent question we’re receiving right now is, How ...

When it comes to a brand’s sustainability story, consumers want real talk—transparent, detailed information about what a brand is doing to protect ...

In the history of supplements and nutrition, we can’t imagine a more broadly shared comeback than the one we saw in 2021 for the sports nutrition a...

Focuses on supplements and functional foods targeting sports performance, active lifestyle, esports/gaming and weight management. Market sizing and...

When faced with the uncertainty of the economic climate, the sports nutrition and weight management industry remained resilient throughout the yea...

Why has the Sports Nutrition market grown beyond athletes? Does the surge in hydration/energy drink sales have long-lasting staying power?  Answer ...

One of NBJ’s most looked forward to times of the year is the release of our annual Supplement Business Report and the launch for the 2023 update is...

With 160 data charts exploring every aspect of the industry, the 2024 Supplement Business Report leaves no stone unturned to capture the complexity...

The 2025 Supplement Business Report is your go-to resource for navigating an industry in flux—backed by 179 exclusive data charts, 33 in-depth comp...

As the popularity of GLP-1 drugs like Ozempic continues to skyrocket, it’s more important than ever for supplement companies to understand how th...

Understanding consumers and their ever-changing buying patterns can be a difficult process to navigate - that’s where we come in. NEXT and NBJ work...

Discover what trends have staying-power, where the innovation is, and how your competition is positioning themselves with the 2024 Trends & Inn...

Smart brands are wondering: What motivates eaters in 2022? What key nutritional categories and habits are consumers gravitating toward (or avoiding...

How do women’s attitudes towards health/nutrition vary from generation to generation? What are the motivations behind women’s buying behavior? This...