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The New Normal: Supplement Industry Growth Outpaces Pre-Pandemic Projections
Supplement Market Rebounds with 4.4% Growth

Sales Channel Data 2015 - 2023e


This multi-tab raw data chart shows the sales of three categories across six channels, with actuals from 2015-2019 and projections from 2020-2023.


  • Natural, Organic and Functional Food and Beverage
  • Supplements
  • Natural Living

Sales Channels:

  • Natural & Specialty
  • Mass Market
  • E-Commerce
  • MLM Network Marketing
  • Practitioner
  • Mail Order, DRTV, Radio, Other

View a sample of this data set.

Source: Nutrition Business Journal database of raw material & ingredient suppliers. 

(Wholesale sales, $Mil) Some revenues are approximations that have been compiled from executives, industry analysts and published materials. Although NBJ has made every effort revenue figures are are not the result of audits and therefore not guranteed to be accurate. Errors and omissions are unintentional.