How does women’s attitude towards health/nutrition vary from generation to generation? What are the motivations behind women’s buying behavior?
This meticulously crafted report combines comprehensive consumer survey data with expert analysis to dive into the top concerns and trends of an often-overlooked segment in the natural products industry: women.
The 2023 Women's Health Report highlights that even amongst the complexity of this audience, being the primary shopper in most households results in women having power and influence in the market. While 70% of consumers reported interest in supplements tailored for the female body, 50% reported preference for a multivitamin their whole family can use. Understanding the driving factors behind women's shopping trends is invaluable for businesses and organizations seeking to effectively reach and engage this vital demographic.

How receptive are supplement users to natural alternatives? What is the landscape of the herbal ingredient market?
The 2023 Herbs and Botanicals report dives into the world of natural remedies both new and ancient. This report looks at the market from a consumer perspective, surveying 1,000 herbal supplement users, and a commerce perspective by analyzing sales data and each ingredients’ share of the supplement market.
The 2023 Herbs and Botanicals report is packed with 60 data charts, a Top 50 Herbs list by sales, and forecasting for each individual ingredient through 2026. We supply the data that makes it easier for you to build connections between headlines, behaviors, and sales.

The Global Supplement Business Report focuses on sales and growth of finished product supplements. Packed with over 100 data charts, this report includes category-specific data across 22 countries/regions worldwide and in-depth company profiles on top global supplement brands.
New for this edition is a Top 15 Global Company list based off their VMS sales and the preliminary 2023 sales and growth data. This enhanced forecast provides the most accurate view, with supporting commentary, of where our analysts expect this year to end up.
Countries and regions covered include China, Japan, India, Latin America, Middle East and Africa, Eastern Europe/Russia, Western Europe, Australia/New Zealand, United States and Canada.

Functional food and beverage is now a $92 billion industry projected to grow incrementally and reach $106.93 billion in 2026. Although sales have leveled off after record growth during the pandemic, the market looks poised for plenty of expansion. This report combines NBJ’s proprietary market-sizing data with consumer and manufacturer research to help you fully understand the opportunities and challenges you face as you innovate in today’s market. It not only looks at the types of food and beverages and ingredients consumers are seeking and will seek in the future—but also how manufacturers are meeting consumer needs and how the two could better align to build a more robust market.

What types of supplements are people buying, and why? Get the Condition Specific Report to study the driving factors behind how categories are performing.

This report includes 30 company profiles and over 150 charts covering 22 conditions such as brain health, healthy aging, beauty from within, heart health, diabetes, menopause, weight management - and more. This report showcases which consumer concerns will drive growth through 2026.

The Delivery Format Report is the go-to resource for everything you need to know on long lasting trends within the industry. We examine the performance across 15 formats to identify the stand-out categories, what the hot trends are and which formats are tried and true.

After surveying 1,000 frequent dietary supplement users the results showed that 63% of users agreed that they seek out science backed supplements to ensure effectiveness. Consumers are doing their research, opting for items with less sugar and more overall benefits. The updated forecast supports that consumers are relying on this data when making their purchasing decisions.

Gummies were previously the star of the industry, is that still the case in our updated forecast? The growth for all formats has shifted, this is obvious as tablets and capsules rank 1st and 2nd, with gummies following in 3rd. Amongst the frequent supplement users surveyed, 47% agree that gummies were their go-to when starting supplements for the first time but overtime added pills into their supplement regimen.

Join us with the data backed commentary as we study the shift in growth across all formats, examine current trends and give a revised forecast.

One of NBJ’s most looked forward to times of the year is the release of our annual Supplement Business Report and the launch for the 2023 update is no different. Commentary across the industry has been consistent with observations supporting that the market is normalizing post covid. The decline in some categories is expected, what’s unexpected is the increase across channels not predicted to have the level of growth we're seeing.

The 2023 Supplement Business Report is packed full with over 150 charts, a top 50 company list, and data backed commentary that’ll give you an understanding of how the industry has developed in the past year and forecasting where it's heading through 2026. anymore. Mass market has taken the lead with unexpected growth at 7.6% and claiming the 2nd spot is Practitioner with growth of 5.8%. These results prove that brick and mortar channels and Mass Market retail still have plenty of life in them. But what is driving consumers back in store?

Back for the first time since pre-covid, the 2023 Sales Channel Report goes beyond supplements, covering the entire natural products industry.

In the Sales Channel Report we found that e-commerce isn't the stand out across the channel anymore. Mass market has taken the lead with unexpected growth at 7.6% and claiming the 2nd spot is Practitioner with growth of 5.8%. These results prove that brick and mortar channels and Mass Market retail still have plenty of life in them. But what is driving consumers back in store?

When faced with the uncertainty of the economic climate, the sports nutrition and weight management industry remained resilient throughout the year and continue to have strong predictions forecasted. At no shock to us, the categories examined in this report continued to perform across the industry even with the threat of recession.In the Sports Nutrition and Weight Management Report 2023 explore survey results that study current and targeted future users. We study the habits within the sports and nutrition industry by generation, giving you the insight needed to be ahead with the trends leading the different categories.

The most common question that NBJ receives is, will we do a mid-year update? For the first time ever, NBJ is releasing a Special Report: Supplement Market Economy Update 2023. As predictions are shifting we want to provide you with the most up-to-date data so that you can best guide your brand with the current economic trends. This one-of-a-kind report features over 50 charts full of raw data. See first hand how consumer survey responses have shifted from July to September to November of 2022.