What types of supplements are people buying, and why? Get the Condition Specific Report to study the driving factors behind how categories are performing.

This report includes 30 company profiles and over 150 charts covering 22 conditions such as brain health, healthy aging, beauty from within, heart health, diabetes, menopause, weight management - and more. This report showcases which consumer concerns will drive growth through 2026.

The Delivery Format Report is the go-to resource for everything you need to know on long lasting trends within the industry. We examine the performance across 15 formats to identify the stand-out categories, what the hot trends are and which formats are tried and true.

After surveying 1,000 frequent dietary supplement users the results showed that 63% of users agreed that they seek out science backed supplements to ensure effectiveness. Consumers are doing their research, opting for items with less sugar and more overall benefits. The updated forecast supports that consumers are relying on this data when making their purchasing decisions.

Gummies were previously the star of the industry, is that still the case in our updated forecast? The growth for all formats has shifted, this is obvious as tablets and capsules rank 1st and 2nd, with gummies following in 3rd. Amongst the frequent supplement users surveyed, 47% agree that gummies were their go-to when starting supplements for the first time but overtime added pills into their supplement regimen.

Join us with the data backed commentary as we study the shift in growth across all formats, examine current trends and give a revised forecast.

One of NBJ’s most looked forward to times of the year is the release of our annual Supplement Business Report and the launch for the 2023 update is no different. Commentary across the industry has been consistent with observations supporting that the market is normalizing post covid. The decline in some categories is expected, what’s unexpected is the increase across channels not predicted to have the level of growth we're seeing.

The 2023 Supplement Business Report is packed full with over 150 charts, a top 50 company list, and data backed commentary that’ll give you an understanding of how the industry has developed in the past year and forecasting where it's heading through 2026. anymore. Mass market has taken the lead with unexpected growth at 7.6% and claiming the 2nd spot is Practitioner with growth of 5.8%. These results prove that brick and mortar channels and Mass Market retail still have plenty of life in them. But what is driving consumers back in store?

Back for the first time since pre-covid, the 2023 Sales Channel Report goes beyond supplements, covering the entire natural products industry.

In the Sales Channel Report we found that e-commerce isn't the stand out across the channel anymore. Mass market has taken the lead with unexpected growth at 7.6% and claiming the 2nd spot is Practitioner with growth of 5.8%. These results prove that brick and mortar channels and Mass Market retail still have plenty of life in them. But what is driving consumers back in store?

When faced with the uncertainty of the economic climate, the sports nutrition and weight management industry remained resilient throughout the year and continue to have strong predictions forecasted. At no shock to us, the categories examined in this report continued to perform across the industry even with the threat of recession.In the Sports Nutrition and Weight Management Report 2023 explore survey results that study current and targeted future users. We study the habits within the sports and nutrition industry by generation, giving you the insight needed to be ahead with the trends leading the different categories.

The most common question that NBJ receives is, will we do a mid-year update? For the first time ever, NBJ is releasing a Special Report: Supplement Market Economy Update 2023. As predictions are shifting we want to provide you with the most up-to-date data so that you can best guide your brand with the current economic trends. This one-of-a-kind report features over 50 charts full of raw data. See first hand how consumer survey responses have shifted from July to September to November of 2022.