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The 2020 Supplement Business Report is available now!
2020 Supplement Business Report Available Now!

April 2019: Market Overview

$199.00

NBJ Takeaways:

  • Herbs and botanicals were already a strong category, but soaring sales of CBD didn’t hurt
  • Multivitamins and vitamin C appear to have benefitted from last year’s historically bad flu season
  • Calcium continues to struggle, and magnesium continues to grow
  • Prebiotics have gone meteoric while probiotics show maturity