Skip to content
Herbs & Botanicals 2020 market data: 17.3% growth & $11.2 billion. Find experts insights on 'why'.
Herbs & Botanicals: $11.2B & up 17.3% in 2020

April 2019: Market Overview


NBJ Takeaways:

  • Herbs and botanicals were already a strong category, but soaring sales of CBD didn’t hurt
  • Multivitamins and vitamin C appear to have benefitted from last year’s historically bad flu season
  • Calcium continues to struggle, and magnesium continues to grow
  • Prebiotics have gone meteoric while probiotics show maturity