Issues

The business of trends might best be approached with both data and discernment. Consumer research in an age of cell phones and caller ID is called ...

» Longevity is front-and-center in the doctor community as a topic of high consumer relevance, and a growing roster of brands are positioning aroun...

If times get tight, consumers might need to be reminded why it’s important to keep dietary supplements on the shopping list. The pandemic was a goo...

  Every headline in the news scroll carries some element of nutritional need, many that the industry is in a position to help address. In Supplemen...

Last month, we explored how the challenging economy and changing consumer attitudes are impacting sales channels. This issue continues the discussi...

After the 2020 revolution in channel shifts, 2022 is time to build long-term strategies and  partnerships. Supplements have appeared recession proo...

Reading the 2021 sales numbers for the condition-specific supplements markets is almost like reading the headlines, or at least connecting the dots...

The pandemic’s persistence boosted 2021 supplements growth beyond early projections. We now estimate 7.4% growth for supplements in 2021, bringing ...