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The New Normal: Supplement Industry Growth Outpaces Pre-Pandemic Projections
Supplement Market Rebounds with 4.4% Growth
Market Overview Issue
Market Overview Issue

May 2024: Market Overview Issue


The latest Market Overview issue from the Nutrition Business Journal, dissects the ever-accelerating pace of the world and its profound impact on the nutrition and supplement industry. Join us as we navigate the delicate balance between innovation and stability, exploring how brands contend with the dynamic landscape of consumer trends and market fluctuations.

  1. The Need for Adaptability: In a world where ideas and products can go viral in an instant, we explore the necessity for brands to remain agile and adaptable. 

  2. Market Stability and Strategic Insights: Despite the whirlwind of change, the market numbers remain stable, offering both reassurance and opportunities for strategic growth. 

  3. Navigating Market Dynamics: From multi-level marketing companies adapting to the gig economy to the ongoing competition with online giants like Amazon, we analyze the evolving market dynamics and the strategies brands employ to stay ahead of the curve.

  4. Trends in Consumer Behavior: With sales booming through TikTok and the continued dominance of online retail, we explore the latest trends in consumer behavior and their implications for brands. 

  5. The Importance of Strategic Reflection: As the market slows to a stroll, now is the time for brands to pause, reflect, and make informed decisions. By taking a step back, we uncover hidden opportunities and identify smart moves for sustainable growth in a rapidly evolving industry.

Join us as we take a deep dive into the Market Overview issue, where observation meets direction, and strategic insights pave the way for success in the dynamic world of nutrition and supplements.

Issue Features

Data Charts

See which data charts are included in this issue, from NBJ's proprietary model and reputable secondary sources.

  • Supplement industry sales and growth, 2019-2024e
  • Supplement industry sales by channel, 2023p
  • Consumer opinion on regulation in supplement manufacturing and marketing
  • E-commerce channel supplement sales and growth, 2019-2027e
  • Supplement user confidence that online retailers review the supplement products they sell
  • Consumer knowledge of regulation or government oversight in supplement manufacturing and marketing practices
  • Practitioner channel supplement sales and growth, 2018-2026e
  • Supplement user knowledge of DSHEA
  • WVC H&W Index - Historical Stock Performance

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NBJ Issues are monthly publications that cover industry-specific topics in a magazine-like format that is brief and actionable. Backed with proprietary NBJ data, NBJ Issues feature articles by NBJ editors and other industry authors, providing insights and commentary to keep you up to date on pressing matters.

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