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The New Normal: Supplement Industry Growth Outpaces Pre-Pandemic Projections
Supplement Market Rebounds with 4.4% Growth

Reports

Trusted reports for product trends and in-depth data and analysis in the nutrition industry; providing direction and strategy for brand leaders.

Download a list of our 2024 reports.

  • The State of Natural Report

    The State of Natural Report

    $125.00

    The State of Natural, related to Expo West's most popular conference session, reports on the overall natural and organic industry and the challenge...

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    $125.00
  • Global Supplement Business Report

    Global Supplement Business Report 2024 [Presale]

    $3,995.00

    Focuses on sales and growth of finished product supplements, including category-specific data across 22 countries/regions worldwide, presenting pre...

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    $3,995.00
  • Healthy Aging Report

    Healthy Aging Report [Presale]

    $2,495.00

    An in-depth look at healthy aging and cognitive health condition categories, plus a look at the relationship to adjacent conditions including bone ...

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    $2,495.00
  • Condition Specific Report

    Condition Specific Report 2024 [Presale]

    $4,295.00

    Focuses on supplements across health conditions, including sales and growth for overall condition and top six nutrients for eachTwenty-two conditio...

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    $4,295.00
  • Mushroom Market Report

    Mushroom Market Report [Presale]

    $2,495.00

    Are you ready to dive into the fascinating world of mushrooms? The Mushroom Market Report is your comprehensive guide, shedding light on the growi...

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    $2,495.00
  • Supplement Business Report

    Supplement Business Report 2024

    $4,995.00

    With 160 data charts exploring every aspect of the industry, the 2024 Supplement Business Report leaves no stone unturned to capture the complexity...

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    $4,995.00
  • Sports Nutrition and Weight Management Report

    Sports Nutrition and Weight Management Report 2024

    $3,995.00

    Why has the Sports Nutrition market grown beyond athletes? Does the surge in hydration/energy drink sales have long-lasting staying power?  Answer ...

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    $3,995.00
  • Mood and Mental Health Report

    Mood and Mental Health Report

    $2,495.00

    The Mood and Mental Health Report is an illuminating resource that delves deep into the intricate tapestry of mental well-being and supplement mark...

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    $2,495.00
  • Practitioner Report 2023

    Practitioner Report 2023

    $2,495.00

    How has the practitioner channel shifted over the past few years? What metrics do practitioners use to prescribe supplements to patients? Answer th...

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    $2,495.00
  • Women's Health Report

    Women's Health Report

    $1,995.00

    How do women’s attitudes towards health/nutrition vary from generation to generation? What are the motivations behind women’s buying behavior? This...

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    $1,995.00
  • Herbs and Botanicals Report 2023

    Herbs and Botanicals Report 2023

    $2,495.00

    How receptive are supplement users to natural alternatives? What is the landscape of the herbal ingredient market? The 2023 Herbs and Botanicals re...

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    $2,495.00
  • Global Supplement Business Report

    Global Supplement Business Report

    $3,995.00

    Is your business global? Do you want to stay up-to-date on the dynamics behind which supplements are selling where around the world? The Global Sup...

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    $3,995.00
  • Functional Food & Beverage Report

    Functional Food & Beverage Special Report

    $1,995.00

    Functional food and beverage is now a $92 billion industry projected to grow incrementally and reach $106.93 billion in 2026. Although sales have l...

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    $1,995.00
  • Trends & Innovations Report 2024

    Trends & Innovations Report 2024

    $495.00

    Discover what trends have staying-power, where the innovation is, and how your competition is positioning themselves with the 2024 Trends & Inn...

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    $495.00
  • Condition Specific Report 2023

    Condition Specific Report 2023

    $4,295.00

    What types of supplements are people buying, and why? Get the Condition Specific Report to study the driving factors behind how categories are perf...

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    $4,295.00
  • Delivery Format Report 2023

    Delivery Format Report 2023

    $2,495.00

    The Delivery Format Report is the go-to resource for everything you need to know on long lasting trends within the industry. We examine the perform...

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    $2,495.00
  • Supplement Business Report 2023

    Supplement Business Report 2023

    $4,495.00

    One of NBJ’s most looked forward to times of the year is the release of our annual Supplement Business Report and the launch for the 2023 update is...

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    $4,495.00
  • Sales Channel Report 2023

    Sales Channel Report 2023

    $2,995.00

    Back for the first time since pre-covid, the 2023 Sales Channel Report goes beyond supplements, covering the entire natural products industry.  In...

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    $2,995.00
  • Sports Nutrition and Weight Management Report 2023

    Sports Nutrition and Weight Management Report 2023

    $3,995.00

    When faced with the uncertainty of the economic climate, the sports nutrition and weight management industry remained resilient throughout the yea...

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    $3,995.00
  • Special Report: Sustainability Marketing

    Special Report: Sustainability Marketing

    $495.00

    When it comes to a brand’s sustainability story, consumers want real talk—transparent, detailed information about what a brand is doing to protect ...

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    $495.00
  • Special Report: Supplement Market Economy Update 2023

    Special Report: Supplement Market Economy Update 2023

    $1,495.00

    The current economic climate is challenging as inflation precedes a likely recession. The most frequent question we’re receiving right now is, How ...

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    $1,495.00
  • Herbs & Botanicals Special Report (2022)

    Herbs & Botanicals Special Report (2022)

    $2,495.00

    Herbs and botanicals sales have once again surpassed the overall supplement industry, with growth at 9.7% and 7.5% respectively in 2021 with simila...

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    $2,495.00
  • Global Supplement Business Report 2022

    Global Supplement Business Report 2022

    $3,995.00

    Understand the dynamics behind which supplements are selling where around the world. Global supplement sales grew 6.7% to $168.96 billion last year...

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    $3,995.00
  • Trends & Innovations

    Trends & Innovations

    $3,495.00

    Understanding consumers and their ever-changing buying patterns can be a difficult process to navigate - that’s where we come in. NEXT and NBJ work...

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    $3,495.00
  • Ways of Eating: Special Report

    Ways of Eating: Special Report

    $1,995.00

    Smart brands are wondering: What motivates eaters in 2022? What key nutritional categories and habits are consumers gravitating toward (or avoiding...

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    $1,995.00
  • Microbiome Report 2022

    Microbiome Report 2022

    $2,495.00

    Dietary supplements focused on the microbiome (pre-, post-, syn- and probiotics) have shown uneven growth in recent years, with probiotics falling ...

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    $2,495.00
  • Collagen Report 2022

    Collagen Report 2022

    $1,995.00

    Collagen’s increasingly ubiquitous presence is a striking visual symbol of how this specialty supplement has gone mainstream. The way this ingredie...

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    $1,995.00
  • Sports Nutrition and Weight Management

    Sports Nutrition & Weight Management Report 2022

    $3,895.00

    In the history of supplements and nutrition, we can’t imagine a more broadly shared comeback than the one we saw in 2021 for the sports nutrition a...

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    $3,895.00
  • Personalized Nutrition Special Report 2022

    Personalized Nutrition Special Report (2022)

    $2,495.00

    Personalized Nutrition is no longer just a category of disruptors wavering between industry takeover and fad status. It's established enough to h...

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    $2,495.00
  • Changing Consumer Special Report

    Changing Consumer Special Report

    $1,995.00

    Are you seeing anecdotal trends in your consumer habits, but haven't been able to back them up with market data? Well, that's where NBJ comes in.  ...

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    $1,995.00
  • Herbs & Botanicals Special Report

    Herbs & Botanicals Special Report

    $1,995.00

    From the hippie aisle to the mainstream – herbs and botanicals sales are growing faster than ever, and this report is a must-have for understanding...

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    $1,995.00
  • 2021 Active Lifestyle Report

    2021 Active Lifestyle Report

    $2,495.00

    NBJ is excited to debut this new Active Lifestyle Report, taking the place of the Sports Nutrition & Weight Management Report. With a shift in ...

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    $2,495.00
  • Hemp Special Report

    Hemp Special Report

    $995.00

    What happened to hemp? The hemp and CBD category has undergone an accelerated maturation process in the past year, and it's easy to point the fing...

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    $995.00
  • Practitioner Special Report

    Practitioner Special Report

    $1,995.00

    The practitioner sales channel - that is, supplements sold by healthcare practitioners and health clubs - accounts for almost 10% of annual supplem...

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    $1,995.00
  • Personal Care Special Report

    Personal Care Special Report

    $995.00

    What does personal care look like during a pandemic - and how can your business adapt to meet the needs of the new personal care consumer? In 2020,...

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    $995.00
  • Immune Health Special Report

    Immune Health Special Report

    $2,495.00

    What does the future hold for the immunity category in the health and nutrition industry? NBJ's Immune Health Report is the first report of its kin...

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    $2,495.00