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The fastest-growing category in the supplement industry? The Herbs & Botanicals report has the answer.
> Herbs & Botanicals outpace industry growth

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Trusted reports for product trends and in-depth data and analysis in the nutrition industry; providing direction and strategy for brand leaders.

  • Supplement Business Report 2023

    Supplement Business Report 2023

    $4,495.00

    One of NBJ’s most looked forward to times of the year is the release of our annual Supplement Business Report and the launch for the 2023 update is...

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    $4,495.00
  • Sales Channel Report

    Sales Channel Report

    $2,995.00

    Back for the first time since pre-covid, the 2023 Sales Channel Report goes beyond supplements, covering the entire natural products industry.  In...

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    $2,995.00
  • Sports Nutrition and Weight Management Report 2023

    Sports Nutrition and Weight Management Report 2023

    $3,895.00

    When faced with the uncertainty of the economic climate, the sports nutrition and weight management industry remained resilient throughout the yea...

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    $3,895.00
  • Special Report: Sustainability Marketing

    Special Report: Sustainability Marketing

    $495.00

    When it comes to a brand’s sustainability story, consumers want real talk—transparent, detailed information about what a brand is doing to protect ...

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    $495.00
  • Special Report: Supplement Market Economy Update 2023

    Special Report: Supplement Market Economy Update 2023

    $1,495.00

    The current economic climate is challenging as inflation precedes a likely recession. The most frequent question we’re receiving right now is, How ...

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    $1,495.00
  • Herbs & Botanicals Special Report (2022)

    Herbs & Botanicals Special Report (2022)

    $2,495.00

    Herbs and botanicals sales have once again surpassed the overall supplement industry, with growth at 9.7% and 7.5% respectively in 2021 with simila...

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    $2,495.00
  • Global Supplement Business Report 2022

    Global Supplement Business Report 2022

    $3,995.00

    Understand the dynamics behind which supplements are selling where around the world. Global supplement sales grew 6.7% to $168.96 billion last year...

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    $3,995.00
  • Trends & Innovations

    Trends & Innovations

    $3,495.00

    Understanding consumers and their ever-changing buying patterns can be a difficult process to navigate - that’s where we come in. NEXT and NBJ work...

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    $3,495.00
  • Ways of Eating: Special Report

    Ways of Eating: Special Report

    $1,995.00

    Smart brands are wondering: What motivates eaters in 2022? What key nutritional categories and habits are consumers gravitating toward (or avoiding...

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    $1,995.00
  • Microbiome Report 2022

    Microbiome Report 2022

    $2,495.00

    Dietary supplements focused on the microbiome (pre-, post-, syn- and probiotics) have shown uneven growth in recent years, with probiotics falling ...

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    $2,495.00
  • NBJ Condition Specific Report

    Condition Specific Report 2022

    $3,995.00

    What types of supplements are people buying, and why? Consumers continue to reach for more supplements than ever before and that dynamic plays out ...

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    $3,995.00
  • Collagen Report 2022

    Collagen Report 2022

    $1,995.00

    Collagen’s increasingly ubiquitous presence is a striking visual symbol of how this specialty supplement has gone mainstream. The way this ingredie...

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    $1,995.00
  • Sports Nutrition and Weight Management

    Sports Nutrition & Weight Management Report 2022

    $3,895.00

    In the history of supplements and nutrition, we can’t imagine a more broadly shared comeback than the one we saw in 2021 for the sports nutrition a...

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    $3,895.00
  • 2022 Delivery Format Report

    2022 Delivery Format Report

    $2,495.00

    Browse the aisles of your local retailer, ecommerce store, or natural products trade show, and you'll notice jars of pills are no longer as ubiquit...

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    $2,495.00
  • Personalized Nutrition Special Report 2022

    Personalized Nutrition Special Report (2022)

    $2,495.00

    Personalized Nutrition is no longer just a category of disruptors wavering between industry takeover and fad status. It's established enough to h...

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    $2,495.00
  • Plant-Based Foods Market Analysis

    Plant-Based Foods Market Analysis

    $395.00

    Plant-based has officially hit mainstream, but it's still growing, and full of opportunities to respond to this new market, with both consumers who...

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    $395.00
  • Changing Consumer Special Report

    Changing Consumer Special Report

    $1,995.00

    Are you seeing anecdotal trends in your consumer habits, but haven't been able to back them up with market data? Well, that's where NBJ comes in.  ...

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    $1,995.00
  • Herbs & Botanicals Special Report

    Herbs & Botanicals Special Report

    $1,995.00

    From the hippie aisle to the mainstream – herbs and botanicals sales are growing faster than ever, and this report is a must-have for understanding...

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    $1,995.00
  • 2021 Active Lifestyle Report

    2021 Active Lifestyle Report

    $2,495.00

    NBJ is excited to debut this new Active Lifestyle Report, taking the place of the Sports Nutrition & Weight Management Report. With a shift in ...

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    $2,495.00
  • Hemp Special Report

    Hemp Special Report

    $995.00

    What happened to hemp? The hemp and CBD category has undergone an accelerated maturation process in the past year, and it's easy to point the fing...

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    $995.00
  • Probiotic Market Analysis

    Probiotic Market Analysis

    $495.00

    The nearly $3 billion gastrointestinal health market was the fastest growing category (among the 22 conditions tracked by NBJ) in 2015. By 2019 it ...

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    $495.00
  • Practitioner Special Report

    Practitioner Special Report

    $1,995.00

    The practitioner sales channel - that is, supplements sold by healthcare practitioners and health clubs - accounts for almost 10% of annual supplem...

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    $1,995.00
  • Personal Care Special Report

    Personal Care Special Report

    $995.00

    What does personal care look like during a pandemic - and how can your business adapt to meet the needs of the new personal care consumer? In 2020,...

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    $995.00
  • Immune Health Special Report

    Immune Health Special Report

    $2,495.00

    What does the future hold for the immunity category in the health and nutrition industry? NBJ's Immune Health Report is the first report of its kin...

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    $2,495.00
  • 2019 Raw Material Report

    2019 Raw Material Report

    $3,695.00

    Raw materials are the foundation of your business. Everything you make relies on the materials you use, and on your understanding of this crucial s...

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    $3,695.00
  • 2019 Sales Channel Report

    2019 Sales Channel Report

    $2,495.00

    In an omnichannel continuum that includes same-day delivery, cashierless grab-and-go stores, curbside pickup, meal kits, mobile ordering, self-sca...

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    $2,495.00