Reports

One of NBJ’s most looked forward to times of the year is the release of our annual Supplement Business Report and the launch for the 2023 update is...

Back for the first time since pre-covid, the 2023 Sales Channel Report goes beyond supplements, covering the entire natural products industry.  In...

When faced with the uncertainty of the economic climate, the sports nutrition and weight management industry remained resilient throughout the yea...

When it comes to a brand’s sustainability story, consumers want real talk—transparent, detailed information about what a brand is doing to protect ...

The current economic climate is challenging as inflation precedes a likely recession. The most frequent question we’re receiving right now is, How ...

Herbs and botanicals sales have once again surpassed the overall supplement industry, with growth at 9.7% and 7.5% respectively in 2021 with simila...

Understand the dynamics behind which supplements are selling where around the world. Global supplement sales grew 6.7% to $168.96 billion last year...

Understanding consumers and their ever-changing buying patterns can be a difficult process to navigate - that’s where we come in. NEXT and NBJ work...

Smart brands are wondering: What motivates eaters in 2022? What key nutritional categories and habits are consumers gravitating toward (or avoiding...

Dietary supplements focused on the microbiome (pre-, post-, syn- and probiotics) have shown uneven growth in recent years, with probiotics falling ...

What types of supplements are people buying, and why? Consumers continue to reach for more supplements than ever before and that dynamic plays out ...

Collagen’s increasingly ubiquitous presence is a striking visual symbol of how this specialty supplement has gone mainstream. The way this ingredie...

In the history of supplements and nutrition, we can’t imagine a more broadly shared comeback than the one we saw in 2021 for the sports nutrition a...

Browse the aisles of your local retailer, ecommerce store, or natural products trade show, and you'll notice jars of pills are no longer as ubiquit...

Personalized Nutrition is no longer just a category of disruptors wavering between industry takeover and fad status. It's established enough to h...

Plant-based has officially hit mainstream, but it's still growing, and full of opportunities to respond to this new market, with both consumers who...

Are you seeing anecdotal trends in your consumer habits, but haven't been able to back them up with market data? Well, that's where NBJ comes in.  ...

From the hippie aisle to the mainstream – herbs and botanicals sales are growing faster than ever, and this report is a must-have for understanding...

NBJ is excited to debut this new Active Lifestyle Report, taking the place of the Sports Nutrition & Weight Management Report. With a shift in ...

What happened to hemp? The hemp and CBD category has undergone an accelerated maturation process in the past year, and it's easy to point the fing...

The nearly $3 billion gastrointestinal health market was the fastest growing category (among the 22 conditions tracked by NBJ) in 2015. By 2019 it ...

The practitioner sales channel - that is, supplements sold by healthcare practitioners and health clubs - accounts for almost 10% of annual supplem...

What does personal care look like during a pandemic - and how can your business adapt to meet the needs of the new personal care consumer? In 2020,...

What does the future hold for the immunity category in the health and nutrition industry? NBJ's Immune Health Report is the first report of its kin...

Raw materials are the foundation of your business. Everything you make relies on the materials you use, and on your understanding of this crucial s...

In an omnichannel continuum that includes same-day delivery, cashierless grab-and-go stores, curbside pickup, meal kits, mobile ordering, self-sca...